We start from taking notes and understanding your company’s direction. Getting a logo design in Vancouver is more than just picking a colour and font. We first need to have a clear picture of your vision, which then allows us to begin the first round of sketches and ideas generation. During the process, we study the psychological colour associations that will be used in your final logo. This is a crucial step as it will determine your entire brands theme.
SERVICES
Digital Marketing
The goal is not just to make a pretty, but to make your customers remember you when you’re not even there.
Discovery
Strategy
Every company has a goal it is trying to achieve. The brand image is what people will remember, even when you’re not around. How a certain colour makes customers feel, the unique connection it creates with them, and the experience they’ve had will all establish the brand.
By following a strategy that is thought out based on the target audience and the company’s goals, we are able to create a brand that brings you results.
Design
The first step is to put our thoughts and ideas on paper. We begin by sketching the concepts and narrowing down the options. Once we’ve selected a few winners, we move on to digitalizing them into a vector format. Once on a computer, we begin exploring colour combinations, fonts, and placements based on the goal we are trying to achieve.
Development
We like to give you a full understanding of how and what we did to arrive at the final brand look. A presentation will be provided with real life applications using the concepts we’ve come up with. This is done for an easier visualization of the design in a realistic environment.
Once the concept is chosen, the final touches are done, and the colours are finalized, your brand has been officially born.
Off-Site Optimization
Following the full website audit outlined above, we will proceed to the off-site SEO audit. This will allow us to understand what is going on outside of the website and which areas require attention. We run a full local search audit in order to understand where your company is positioned compared with the competition.
On-Site Optimization
Your website is the foundation of how successful the ranking improvement will take place. From broken links and structured pages, to page speed and error pages, we go through each page and analyze what needs to be fixed up. From there we look into the backend structure, meta description tags, internal links, etc. as the SEO in web development plays a major role in overall ranking.
SOCIAL MEDIA SIGNALS
The power of social media is well know and it is greatly impacting SEO. Having different social media platform pages created are essential not just to increase the brand’s exposure, but also to gain high authority backlinks.
Most social media platform out there have very high traffic and a solid domain authority, which means each link from them is a great backlink. The best part, each backlink from social media is free and is there to stay.
Storyboard
The most important step in creating a video animation is the storyboard. This is what dictates what format the video structure will be in. Scene by scene, we draw out low-fidelity sketches to get an idea of the overall concept.
Animation
This stage is where things get exciting. We take all the planning, sketching, designing, preparing, and put it into a live animation. Creating each movement, adding the sound, colour correcting the scenes, etc.
Start a New Project
Now that you’ve had a chance to learn about our process as well as review our case studies of all the web design in Vancouver, it is time to get your project moving forward!
